The Cheesecake Factory Is Making the Most of Its Delivery Partnership

If The Cheesecake Factory has any qualms about its exclusive partnership with DoorDash, it isn’t showing it.

The strong relationship has proven to be a boon for The Cheesecake Factory, not just in facilitating an increase in delivery sales, but also overall awareness of the chain, as DoorDash has been heavily featuring the brand in its own marketing material over the past couple of months.

Off-premise orders accounted for 15 percent of The Cheesecake Factory’s overall sales in the fourth quarter of 2018. Within that grouping, delivery itself accounted for 27 percent of off-premise orders, and the chain expects that to grow as delivery continues to expand into more markets nationwide.

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