(Reuters) – GrubHub Inc’s fourth quarter results missed analysts’ estimates on Thursday as the online food delivery company continues to increase spending on marketing and expansion activities to attract more people to its platforms.
GrubHub, which has been under heavy pressure from rivals Amazon.com Inc owned Amazon Restaurants and Uber Eats, has been an active player in the acquisitions market and spends heavily on expanding its delivery network and marketing activities.
The company said it spent $69.9 million on sales and marketing in the fourth quarter, an increase of nearly 54 percent.
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