…Chicago-based Grubhub underwent a massive expansion in 2018, bringing its delivery service to more than 200 new cities and towns.
It entered into a partnership with Yum Brands in February, and the company’s Taco Bell and KFC chains were anchor restaurants for many of Grubhub’s new markets. The cities and towns to which the service expanded largely fall outside major metro areas and are later adopters of the on-demand economy, Rockford included.
A few Rockford restaurants have been using Grubhub’s ordering platform since 2012. But daily orders have increased fivefold since the company launched delivery in Rockford last summer, said Adam DeWitt, Grubhub’s president and chief financial officer. He declined to give exact order numbers.