Yum! Brands, Inc.’s YUM subsidiary brand Pizza Hut announced that it entered a definitive merger agreement with a leading online ordering software and service provider in the restaurant industry named QuikOrder. The acquisition, which will be the largest one for Pizza Hut till date, is expected to close this month.
The acquisition will allow Pizza Hut to deliver personalized online ordering services and accelerate digital innovation in more than 6,000 restaurants in the United States. As it is, in 2018, roughly half of Pizza Hut’s U.S. sales were processed through QuikOrder’s platform.
CNBC notes that the purchase also gives Pizza Hut, and thus other Yum chains like KFC and Taco Bell, consumer information that, until now, lived in QuikOrders’ database as a third-party service party.
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