With the Slice App, Local Pizzerias Get a Bigger Piece of the Market

… So Mr. Sela combined his upbringing and his expertise to create Slice, an online food ordering platform for independent pizzerias, particularly in smaller cities where large-scale delivery services are scarce.

… The domestic pizza market is worth $45.1 billion, with over 75,000 establishments driving sales, according to a report last year from PMQ Pizza Magazine. And although 55 percent of pizzerias are independent, they drive only 41 percent of sales, the report found. The magazine also found that while 60 percent of Domino’s and Papa John’s sales were digital orders, 42 percent of all types of pizzerias still did not offer online ordering.

… Slice sends customers’ online orders to the restaurants through their preferred method — email, fax or phone. Restaurants deliver the meals with their own couriers. For each order processed, Slice receives a $1.95 commission, or around 6 to 7 percent of order totals on average, Mr. Sela said.

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