The company has grown to 70 delivery markets offering a unique take on third-party delivery. Instead of attacking major markets, Waitr is going after smaller markets with 50,000 to 70,000 people who have the same smart phones, same restaurants and same desire for convenience as larger markets. Until recently, they were mostly living in the old world of delivery—pizza and maybe Chinese food.
While UberEats, Grubhub, DoorDash and the other regional players battle over the urban delivery customer, Waitr Founder and CEO Chris Meaux says they have lots of white space.