…Growth in the restaurant industry is coming from those who are dining at home.
Customers are increasingly ordering food through apps on their smartphones or by calling in. And that demand for deliveries, from sit-down restaurants as well as the more familiar pizza chains and Chinese take-out spots, is dramatically changing the restaurant industry.
Besides having to redesign restaurants to take delivery into account, the phenomenon is enticing restaurants to modify menus and pick ingredients that hold up well during travel.
In the last five years, revenue from deliveries jumped 20%, and the overall number of deliveries increased 10%, according to The NPD Group.