$5 delivery fee? Tell ’em they’re dreamin’

More than two-thirds of customers say they would stop using a food delivery service if the fee exceeded $3, while three-quarters would baulk at anything over $5.

Currently, the average fee across the likes of Menulog, UberEats, Deliveroo and Foodora stands at around $3, meaning they are limiting their market to just 30 per cent of users.

…“Delivery fees, in our view, are a significant barrier to increasing delivery penetration, with around 40 per cent of customers flagging this as an issue,” Mr Gilbert said in a client note.


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