Caviar, the on-demand food delivery startup owned by Square, is expanding into the pickup game. Starting today, customers in San Francisco, the San Francisco East Bay Area, Los Angeles and Portland can order food via Caviar for pickup.
“With pickup, our goal is to expand Caviar from a delivery service to a more robust and fully fledged food ordering platform for restaurants and diners,” Caviar lead Gokul Rajaram told TechCrunch.
The launch of Caviar Pickup is in part thanks to Square’s fresh acquisition of OrderAhead’s pickup business, but Rajaram said, “It’s not an ‘either or.’ It’s ‘and.’ We’ve been working on the pickup product feature within Caviar within the last few months. OrderAhead is more to accelerate our growth of pickup.”